How AI can help with photo and video editing

Let's start with the fundamentals: AI as your ultimate assistant

The most immediate impact of AI is its ability to handle the repetitive, time-consuming tasks that clog up your creative workflow. It clears the runway so you have more time for takeoff.

We’ve all been there, and our team has been focused on solving these very problems for years. Here’s what AI handles with ease:

• Flawless subject selection. Remember spending an hour tracing hair to cut someone out of a background? AI models now identify subjects, objects, and people in seconds. This is an area where we were among the first to innovate, turning a painstaking process into a single click.
• Intelligent image culling. After a big shoot, sorting through hundreds or thousands of photos is a drain. AI can analyze your entire library, flagging duplicates, out-of-focus shots, and even photos where someone is blinking—like having a pre-editor sort your work for you.
• Automated adjustments. Not every creator is a master of color theory, and that’s perfectly fine. AI can provide a solid baseline for exposure, contrast, and white balance, giving you a clean, professional starting point for your creative edits.

The next level: Generative AI and creative exploration

This is where the real fun begins. Generative AI doesn't just automate what’s already there; it helps you create something new. It has studied millions of images and videos, not to copy them, but to understand the language of pixels—how light, shadow, texture, and composition work together.

You provide the direction, and it does the complex rendering.

• Content-aware filling. Removing an unwanted object or person from a photo used to leave a blurry, obvious patch. Modern generative AI understands context. It can rebuild a brick wall, extend a sandy beach, or fill in a patterned shirt with remarkable accuracy.
• Generative expansion. Ever take a photo that was just a little too tightly cropped? AI can generate the rest of the scene. Plus, it’s great for reframing shots or turning a vertical photo into a horizontal one.
• Realistic sky replacement. A flat, gray sky can ruin a great landscape. AI can not only replace the sky with something more dramatic but also relight the entire foreground to match the new light source, ensuring the final image looks cohesive and believable.

AI in motion: Revolutionizing the video editing workflow

If photo editing is complex, video editing is exponentially so. A single project can involve hours of footage, audio tracks, and graphics. AI is stepping in as a true co-pilot for video creators.

• Text-based video editing. Instead of scrubbing through a timeline, you can edit your video by simply editing an AI-generated transcript. Delete a sentence, and that part of the video is cut. It makes editing as intuitive as working on a document.
• Automated captioning. Creating accurate, timed captions is essential for accessibility and social media, but it’s incredibly tedious. AI can transcribe your audio and generate captions in minutes, saving you hours of work.
• AI-assisted color grading. Matching color across clips shot on different cameras or at different times of day is a classic challenge. AI can analyze a reference frame and apply a consistent look across multiple clips, giving projects a polished, professional feel.

This is a tool, not a replacement

Let's address the big question head-on: is AI going to make artists obsolete? My answer is a confident and resounding no.

Your taste, your storytelling instincts, and your unique point of view are what make your work valuable. AI has no vision of its own. It is a powerful instrument that waits for a skilled user to pick it up.

What AI does is lower the barrier to entry for technical execution. This allows emerging creators to bring their ideas to life more easily and empowers seasoned professionals to push creative boundaries further than ever before. The vision is still yours. You just have a much more capable assistant to help you realize it.

Your new creative partner is ready

The core of photo and video editing is being transformed. AI is here to:

• Handle the repetitive work so you can focus on creativity.
• Offer generative tools that open up new avenues for exploration.
• Streamline complex video workflows, saving you valuable time.

The most effective way to understand the potential of these tools is to experiment with them. See how they fit into your workflow. Push their limits. Bend them to your will. The future of creation is a collaboration between your vision and the power of intelligent tools.