Digital marketing solutions
Demand Partner · Supply Partner
Connect with the most effective mix of performing users across 90% of the mobile internet audience to maximize the results of your digital marketing campaigns.
Choose among a wide selection of ad formats and enhanced targeting capabilities to reach ideal users and seamlessly execute your marketing strategy.
Our fraud detection tools ensure partner security and protection to provide digital campaigns with maximum quality delivery, brand safety and viewability.
Monetize at Scale
Unlocking the true value of publisher inventory by selling ad impressions at the highest price to premium brands and advertisers worldwide.
Stay in Control
Suppliers can continuously pick the ads that are most relevant to users while increasing revenue in real time, and set a floor price to generate payment for each ad space.
Our support team is available 24/7 to ensure transparency and assist our partners in continuously growing their digital ad revenue.
Why partner with Opera?
The Opera programmatic advertising platform connects with the world's largest advertisers, DSPs and SSPs to optimize digital media buying. Real time automated ad buying services maximize the performance of digital advertising for your brand.
Opera ad buying connectivity
Integrated Yield Optimization Platform
The Opera programmatic advertising platform offers our publishing partners full transparency and complete control over ad inventory at all levels. This includes optimization of ad spaces, monetization of unsold inventory via RTB auctions, and competitive pricing with premium buyers.
Real time bidding
How does programmatic advertising work?
The DSP bids on an ad request.
If the DSP wins the bid, the ad is sent to the publisher and is displayed to the user.
The publisher sends the ad request via the SSP.
Publisher’s Website or App
In-app display inventory
In-app display inventory
Banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session and refreshing automatically after a certain period of time.
Native image ads blend into the environment to be more relevant and less disruptive to the user. They have a high click-through-rate for engagement with potential customers.
Native video ads deliver to the user with relevant placement in the environment. Videos play automatically for high reach and enjoyable engagement.
Interstitial ads are full-screen, interactive ads served between screens during mobile app navigation that provide strong brand exposure. They are ideal for traffic generation as the user can revisit with a single click.
Interstitial video ads are full-screen ad units with natural transition points such as app launch and video pre-roll, mid-roll and post-roll.
Banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session. They refresh automatically after a certain period of time.
Interstitial ads are full-screen, interactive ads served between screens during mobile app navigation that provide strong brand exposure. They are ideal for traffic generation as the user can revisit with a single click
Skippable and non-skippable video ads played at the beginning of content, which allow viewers to skip ads after five seconds.
Skippable and non-skippable video ads are played in the middle of content and allow viewers to skip ads after five seconds.
Skippable and non-skippable post-roll videos play at the end of content and allow viewers to skip ads after five seconds.
Banner ads are displayed at the bottom of the video screen throughout the user session and refresh automatically after a certain period of time.
Our global partners
Opera's programmatic advertising platform is trusted by the world’s premier publishers:
Advertise your business online through the Opera programmatic advertising platform. Get access to advanced targeting capabilities for your digital ads, premium online inventories across the Opera network, and new ways to engage your digital audience.