Programmatic advertising DSP & SSP

Reaching 90% of internet users worldwide

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Intelligent platform for DSP & SSP
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Digital marketing solutions

Demand Partner · Supply Partner

Worldwide Reach

Worldwide Reach

Connect with the most effective mix of performing users across 90% of the mobile internet audience to maximize the results of your digital marketing campaigns.

Worldwide Reach

Premium inventory

Choose among a wide selection of ad formats and enhanced targeting capabilities to reach ideal users and seamlessly execute your marketing strategy.

Worldwide Reach

Brand Safety

Our fraud detection tools ensure partner security and protection to provide digital campaigns with maximum quality delivery, brand safety and viewability.

Why partner with Opera?

The Opera programmatic advertising platform connects with the world's largest advertisers, DSPs and SSPs to optimize digital media buying. Real time automated ad buying services maximize the performance of digital advertising for your brand.

Why partner with Opera?

Extended reach and third party inventory

Google Bigo Vungle Gothamads Algorix Nativo
+6600
Publishers

Direct access to Opera’s own products

Opera Mini Opera News
Opera

Opera ad buying connectivity

Opera News Opera News

Real time bidding


 How does programmatic advertising work?

Advertiser

Advertiser

DSP

DSP

The DSP bids on an ad request.

Ad Exchange

Ad Exchange

If the DSP wins the bid, the ad is sent to the publisher and is displayed to the user.

SSP

SSP

The publisher sends the ad request via the SSP.

Publisher’s Website or App

Publisher’s Website or App

In-app display inventory

In-app display inventory

  • Banner

    Banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session and refreshing automatically after a certain period of time.

  • Native display

    Native image ads blend into the environment to be more relevant and less disruptive to the user. They have a high click-through-rate for engagement with potential customers.

  • Native video

    Native video ads deliver to the user with relevant placement in the environment. Videos play automatically for high reach and enjoyable engagement.

  • Interstitial image

    Interstitial ads are full-screen, interactive ads served between screens during mobile app navigation that provide strong brand exposure. They are ideal for traffic generation as the user can revisit with a single click.

  • Interstitial video

    Interstitial video ads are full-screen ad units with natural transition points such as app launch and video pre-roll, mid-roll and post-roll.

Banner
Native display
Interstitial

Web inventory

Web inventory

  • Banner

    Banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session. They refresh automatically after a certain period of time.

  • Native display

    Native image ads blend into the environment to be more relevant and less disruptive to the user. They have a high click-through-rate for engagement with potential customers.

  • Interstitial image

    Interstitial ads are full-screen, interactive ads served between screens during mobile app navigation that provide strong brand exposure. They are ideal for traffic generation as the user can revisit with a single click

  • Interstitial video

    Interstitial video ads are full-screen ad units with natural transition points such as app launch and video pre-roll, mid-roll and post-roll.

Banner
Interstitial
Native display

Video inventory

Video inventory

  • Pre-roll video

    Skippable and non-skippable video ads played at the beginning of content, which allow viewers to skip ads after five seconds.

  • Mid-roll video

    Skippable and non-skippable video ads are played in the middle of content and allow viewers to skip ads after five seconds.

  • Post-roll video

    Skippable and non-skippable post-roll videos play at the end of content and allow viewers to skip ads after five seconds.

  • Banner

    Banner ads are displayed at the bottom of the video screen throughout the user session and refresh automatically after a certain period of time.

Pre-roll video
Mid-roll video
Post-roll video
Banner
Our global partners

Our global partners

Opera's programmatic advertising platform is trusted by the world’s premier publishers:

Advertise your business online through the Opera programmatic advertising platform. Get access to advanced targeting capabilities for your digital ads, premium online inventories across the Opera network, and new ways to engage your digital audience.

Advertise today

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