Opera

Opera has made Web browsers since 1995. When we decided in 1998 to squeeze our browser to fit onto mobile phones, we set out to preserve the same Web experience people expected on their computer. However, in those days the Mobile Web was limited and tangled in a mess of differing, competing technologies.

We have spent the last ten years fighting to change this. We believe that there is One Web. We believe there should be no difference in the information that is available to you whether you use the fastest computer or a refurbished mobile phone. Now in 2008, it seems we are getting closer to the goal of One Web.

I invite you to see some this transition for yourself in our first "State of the Mobile Web" report. We looked at the aggregate, anonymous traffic of more than 44 million cumulative Opera Mini users worldwide to see where they chose to spend their time when using the Web on their mobile devices. I hope you find this report useful, actionable and interesting.

I welcome your feedback and thank you for reading.

Regards/Vennlig hilsen/Kær kvedja...
Jon S. von Tetzchner
CEO, Opera Software

Part 1: Growth

Cumulative Users

Opera Mini has become the world's most popular mobile browser. Since its worldwide launch in 2006, more than 44 million people have downloaded and used Opera Mini. More than 11.9 million people used Opera Mini in March 2008. In the last quarter, the number of people who downloaded and used Opera Mini grew 26% over the prior quarter in 2007.

Pages Transcoded

Opera Mini users viewed more than 2.4 billion pages in March. In the first three months of 2008, the number of pages viewed through Opera Mini grew almost 57% over the last quarter of 2007. In March, each person using Opera Mini viewed 202 pages on average.

Pages transcoded by Opera Mini per month

Month	Page views
January 2006	39,969,125
February 2006	70,119,707
March 2006	102,386,928
April 2006	123,915,618
May 2006	155,660,949
June 2006	183,518,205
July 2006	231,325,050
August 2006	268,738,912
September 2006	274,840,901
October 2006	336,044,711
November 2006	378,938,100
December 2006	423,503,600
January 2007	507,622,606
February 2007	540,701,179
March 2007	632,313,886
April 2007	705,063,025
May 2007	767,107,863
June 2007	788,283,659
July 2007	867,208,160
August 2007	907,690,600
September 2007	872,028,768
October 2007	1,192,916,658
November 2007	1,414,205,703
December 2007	1,558,566,188
January 2008	1,787,235,674
February 2008	1,883,751,325
March 2008	2,429,200,080
April 2008	2,491,451,387

Data Consumed

As the content available to mobile phones improves, data consumption increases. Last month, those 11.9 million Opera Mini users generated more than 33 million MB of data for operators worldwide. This represents an almost 88% growth over the previous quarter.

Total data consumed per month (in MB)

Month	Data transfer (MB)
January 2006	587,826
February 2006	759,338
March 2006	1,072,662
April 2006	1,334,715
May 2006	1,831,441
June 2006	2,127,142
July 2006	2,614,633
August 2006	2,979,209
September 2006	2,976,858
October 2006	3,692,282
November 2006	4,124,607
December 2006	4,652,547
January 2007	5,322,457
February 2007	5,573,556
March 2007	6,529,736
April 2007	7,264,413
May 2007	8,093,274
June 2007	7,984,642
July 2007	9,729,792
August 2007	10,379,959
September 2007	9,922,367
October 2007	12,491,633
November 2007	14,732,591
December 2007	20,129,575
January 2008	23,690,372
February 2008	26,521,524
March 2008	33,096,381
April 2008	35,636,188

Part 2: Content Preferences

By examining aggregate numbers, we are able to paint a picture of the types of sites and services that win on the mobile Web. Tracking the type of content across the top 100 sites visited by all Opera Mini users, we find:

• Social networking is popular worldwide and is the leading source of Web traffic for mobile devices.
• Successful sites on the Web find users on mobile phones, further underscoring the emergence of One Web.
• Consumers desire a rich Web experience regardless of the device they use to access the Web. WAP continues to diminish as more-capable Web browsers are able to display full Web content on mobile phones.
• Nearly a quarter of all traffic is headed to content portals or search engines.

Part 3: Country snapshots for April 2008