Open Mobile Ad Exchange
The Open Mobile Ad Exchange provides an open platform that brings mobile publishers, carriers and advertisers together in a common marketplace. Publishers have an easy-to-use platform to manage advertising, and advertisers can access a broad range of publishers and their consumers from Opera Mini and other mobile browsers. The entire mobile-advertising value chain is addressed, ensuring that the right audience is reached at the right time, with the right ad, all while protecting consumer privacy.
- It's a real-time exchange, connecting publishers and advertisers in an open marketplace.
- Publishers can set an "ask" price for their ad impression inventory.
- Advertisers can place a "bid" to place advertising within the publisher’s inventory.
- The exchange also supports ad mediation to allow publishers and mobile operators to choose with which ad networks and agencies they work.
- It provides ad serving.
AdMarvel
AdMarvel is the leading third-party mediation hub, connecting mobile publishers with multiple ad sources. This trusted service increases market efficiency through intelligent ad mediation and flexible ad serving, while powerful analytics maximize ecosystem transparency. AdMarvel delivers ad solutions for the mobile Web, WAP, SMS, widgets and in-application modalities across all major device operating systems and platforms.
- Mediation: AdMarvel functions as an ad network aggregator, empowering publishers to source from a portfolio of ad networks.
- Ad serving: Direct-source multiple simultaneous advertisers & campaigns
- Campaign management: Gain real-time control of advertisers and campaigns.
- Traffic management: Optimize delivery in real time – reduce latency and network congestion while increasing eCPM.
- Trusted broker: Gain trusted & audited double-blind brokerage of consumer profile and location info.
- Analytics: Get detailed reporting and control over ad sources, serving and campaign management.
Open Mobile Audience Network
The Opera Audience Network is an easy-to-use business-intelligence tool that provides fine-grain intelligence and aggregated market analytics about mobile consumer trends and behavior, enabling mobile publishers, carriers and advertisers to better understand the mobile audience and monetize mobile properties.
- Data is provided in aggregated form to protect user privacy.
- Gain insights to consumer behavior including day part, week part, geography, device, content category and mobile operator.
- The network enables real-time targeting.
- This tool is specific to Opera Mini users and users that enable Opera Turbo in Opera Mobile.