One remote, a world of options: Opera Software supports HbbTV to bring new Web services to the TV screen

Oslo, Norway — October 15, 2009

Opera Software today announced that it has joined the cross-industry consortium that is leading the Hybrid Broadcast Broadband TV (HbbTV) initiative. The purpose of HbbTV is to harmonize the broadcast and broadband delivery of news, information and entertainment to the end consumer through set-top boxes and connected TVs. Opera’s active support of this initiative will ensure the creation of standards compliant, value-added, Web-based content and services. The end goal of Opera’s involvement in HbbTV is to create a seamless, premium experience for end-users, with the simplicity of single remote control access to the entire range of TV services available.

HbbTV is based on existing industry and technology standards that the Opera for Connected TVs platform largely supports, including Open IPTV Forum (OIPF), CEA-2014 and W3C. Through its support of HbbTV, Opera aims to help increase the amount new, unique and interoperable services that broadcasters, online providers and manufacturers can offer to the viewing public.

“Opera Devices SDK, the foundation of the Opera for Connected TVs platform, is long-time, leading enabler of Web-based middleware, so it is natural for us to get involved at the core of the HbbTV initiative, helping to shape these new broadcast/broadband services,” said Christen Krogh, chief development officer, Opera Software. “It is our shared goal, through the HbbTV initiative, to aid the creation of a solid and effective technology and market structure where the amount of viable content is on par with ever-growing capabilities of today’s advanced TVs and set-top boxes.”

About Opera Software ASA

The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 250 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at www.opera.com.