Opera Software today announced a new and bold business initiative as a reaction to the falling standards of stock photography. Named "Opera Models" the new venture aims to fill the vast market need for realistic stock photography in the technology sector. The photos will contain no manicured PDA-wielding gentleman's hands close-ups, groups of smiling multi-ethnic supermodels with white teeth and mobile phones or pretty people jumping in the air, but real people and how they really use technology. Images are available at opera.com/models/.
"We are always looking for new ways to monetize our staff," says Jon S. von Tetzchner, CEO, Opera Software. "They are after all our most valuable resource, and this is the best idea we've had since we attached generators to our gym's treadmills."
Opera Models aims to provide high-resolution, realistic images of Opera employees and how they, as a perfectly representable cross-section of the world's population, may use technology in their everyday lives. Images are available from opera.com/models/, and the categories include: in the bathroom, at a party, in bed, at work, leisure and more.
"On a scale from 1 to 10!"
- Ithaca Trade Press
***** (five stars)
"Opera Models is just great. Finally someone has the courage to show it
like it is!"
- Gettysburg News Journal
"I'M AWESOME!"
- Ashton Kutcher
The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 250 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.
For more information please contact our Press team press11[at]opera.com.