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In these increasingly competitive times in the automotive sector, automakers are aiming to differentiate what they offer as part of the on-board experience. Incorporating new technology, adopting and adapting innovation, and integrating both is rapidly becoming an essential part of making and marketing vehicles that enhance the driving experience. Automotive manufacturers are just beginning to see the potential advantages of harnessing Web technologies and the vast possibilities offered by Web innovations to meet consumer needs and the technical challenges posed by meeting these needs.
Opera Software anticipated the power and ubiquity of Web technology, and with Opera Devices SDK, offers flexible tools to help automakers create a truly Web-enabled vehicle, facilitating everything from infotainment to location-based and navigation services to more advanced functionality. Opera Devices SDK allows the automaker freedom to develop a user interface/browser ideally suited to their brand, purpose and target market/demographic as well as to the unique constraints (both in safety and design) of the vehicle environment.
The nature of the Opera browser allows automakers to adapt Opera technology to give their customers a customized Web experience using Web standards-based, immediate, interactive applications – the features drivers need most. Because Opera's products are based on a single, cross-platform, cross-device core technology, Opera is usable, upgradable and adaptable and can be developed once for use across devices.
Benefits
The en route Web
Opera's flexible, standards-compliant browser can be easily adapted for use on both portable and embedded devices in automobiles. Updates and upgrades to interactive functions and information (maps, location-based services) are simplified with Opera's offering.
Need for speed
With connectivity speed being one of the biggest issues facing Web use in cars, Opera's OBML-transcoding solution provides a faster, smoother experience for end users.
Widgets
Web applications offer immediate, value-added, personalized services for increasingly demanding end users, who want to be able to access Web functions quickly from any device without having to access the full browser. In a vehicle, immediate access to widgets makes sense in terms of delivering timely, useful information that is most relevant to the driver.
Cross-device, cross platform convenience
Web technology and standards coupled with device and platform agnosticism allow for syncing of applications, such as e-mail, personal calendars, among other applications, across different devices. An end user can also start a project or use an application on one device (a mobile phone, for example) and pick up where s/he left off in the car or on another device.
Security and safety
Opera's long-standing commitment to security couples well with both security and safety protocols in the automotive sector. Web-based applications are fully customizable, enabling manufacturers to implement specific components, e.g. when HMI issues potentially involve regulatory and safety factors, an automaker might develop a UI with a greater emphasis on safety features (as a very basic example, not allowing a driver to browse while the car is moving).
The Opera reputation
Opera is a trusted partner and solid, experienced company working closely with partners to rapidly bring new products to market. Traded on the Norwegian stock exchange and deployed to millions of customers, Opera Software is a leader in the Web technology industry.