Opera Mini

The market

As a mobile operator or OEM you understand that your market has never been more challenging or shown such promise. Revenues from voice traffic are flattening. There is increased price competition. Churn is a reality. On the flipside, the Internet is playing an increasingly important role for revenue generation, but there needs to be a sustainable strategy for monetizing the Internet on mobile devices that also keeps delivery costs from accelerating.

The challenge

Your challenge is to provide a high quality service, while ensuring profitability. Right now limiting the amount of data is an effective way of managing costs, but this in turn limits growth. Perceived and actual speeds of surfing are key for the customer experience. However the more data transferred over the network, the slower the experience. The mobile Web user experience should exceed expectations and resemble the PC experience.

Opera Mini

Opera Mini meets this challenge by offering a high quality PC-like Internet experience on mobile phones while managing data delivery costs. By dramatically reducing the size of regular Web sites, Opera Mini delivers a fast and robust browsing experience that keeps costs down and customers happy, while providing a path to sustainable higher ARPUs.

Opera Mini benefits

A proven solution

With tens of millions of users and deployments at many of the world’s top operators and OEMs, Opera Mini is a proven solution backed with real-world results. Opera pioneered mobile Web browsing – tap into our success and share our passion for the one full Web with your customers.

Lower delivery costs

Make browsing the Web on a mobile phone affordable for the mass market. Opera Mini uses unique proxy-server-based technology that compresses data by up to 90%, decreasing the cost of data transfer for both you and your customers. Lower the costs and meet the needs of your market.

Accelerated experience

Make browsing the Web on a mobile phone fun. It’s simple really - speed is key for a satisfying Web experience. Opera Mini is proven to make browsingup to three times as fast as client-only mobile browsers on both 2/2.5G and 3G networks.

The full Internet, delivered

Make browsing the Web on a mobile phone interesting. Your customers want access to all their favorite Web sites. Opera Mini gives them the Web Sites they are used to with the choice of Small Screen Rendering™ or PC-like rendering.

Increased Average Revenue Per User (ARPU)

Make browsing the Web on a mobile phone a revenue spinner. A mobile Web browsing experience that is faster and more interesting than basic WAP results in more frequent usage and higher customer data ARPU.

Mass market potential

Make browsing the Web on a mobile phone accessible to all. For the everyday mobile user with a feature phone, Opera Mini makes mobile browsing a reality. Opera Mini operates on almost any mid- to low-end phone. This allows you to reach the widest audience possible and enables greater marketing efficiency.

Keep customers longer

Happy customers are loyal customers, and this axiom is no different with mobile Web browsing. A robust and sticky service like Opera Mini is a pleasure to use and helps keep customers onboard for longer intervals.

Your choice of business models

Choose between a full-customizable branded licensing model or an Opera branded distribution model. With Opera Mini, there is choice and flexibility in the way you take it to market.

Customize to your preferences

With Opera Mini, there are numerous customization options. These options include full brand integration of the UI, homepage control including search, modification of menu items, pre-installation, dedicated servers, bookmarks and more. Let Opera help you design the optimal solution for you and your customers.

Build your brand

Get your brand front and center with customers through full brand integration. Tap into the goodwill Opera Mini creates by branding it as your own. Deliver a consistent user experience across the majority of phones. Make Opera Mini your Web-based platform for delivering branded content and services and enjoy the increased loyalty and ARPU.

Available in Java or BREW

The vast majority of mobile devices are either Java or BREW enabled. This means that with Opera Mini you can pre-install and deliver the full Web to almost everyone with a mobile phone. With a tiny footprint of approximately 120Kb, Opera Mini functions smoothly on even the most basic handset.

Porting not a problem

Most mobile phones do not have a uniform form factor or ability to run a browser. Optimizing for a variety of device types is cumbersome and expensive. Opera Mini provides a uniform user experience on over 700 phone models, making porting a real non-issue.

Enable convergence

Opera Mini can be made a part of your multi-play convergence solution with Opera Link. Opera Link allows your customers to share information and synchronize services and features across multiple platforms and devices.

Learn more